Book with us and save
up to 10%
compared to Booking.com
Check rooms and rates
From124US$ /night
Check-in
07Dec2025Select date
Check-out
08Dec2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

About Resort

9701 Atlantic Avenue, Wildwood Crest, New Jersey, United States, 08260
-
Close to the beach
Perfect
9.2
9.5
/10
4.9
4.4
/5

Icona Diamond Beach combines beachfront access with luxurious accommodations in Wildwood Crest. The 4-star hotel features a private beach club, an outdoor heated pool, and a fitness center. Guests can dine at Coastal Blue Restaurant and The Star Beach Bar, enjoying proximity to attractions like Morey's Piers.

Rooms & Amenities

Icona Diamond Beach offers 123 condo-style suites and studios, each equipped with a galley kitchen, flat-screen television, and private balcony. Premium Poolside King Studios feature stunning ocean views from floor-to-ceiling windows while the expansive Top Floor King Suites provide additional living space with luxurious amenities.

Dining

Dining options include Coastal Blue Restaurant, specializing in contemporary American cuisine with locally sourced ingredients, and The Star Beach Bar, which serves snacks and cocktails directly on the beach. Both venues provide a casual environment and host live entertainment.

Leisure & Services

The beachfront hotel features a private beach club with lifeguards on duty, an outdoor heated pool, and a fitness center. Guests can also enjoy complimentary Wi-Fi throughout the property, a 24-hour front desk service, and organized excursions for activities like dolphin watching and mini-golf.

Location & Transportation

Icona Diamond Beach is conveniently located near popular attractions, including Wildwood Beach, Morey's Piers, and Sunset Lake. The Wildwood Bus Terminal provides accessible public transportation options, making it easy for guests to explore the area.

Must-do experiences

  • Stroll the Wildwood Boardwalk for snacks and family fun.
  • Try the crab cakes at The Crab House for a local seafood delight.
  • Visit the Historic Hereford Inlet Lighthouse for stunning views.
  • Explore the Wildwood Crest Bike Path for scenic ocean views.
  • Discover the local art scene at the Noyes Arts Garage nearby.
View all

Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Value King Suite
2 persons
51 m² 
1 King-size bed
Shower
Heating
Value Double Suite
2 persons
51 m² 
2 Double beds
Shower
Heating
Premium Poolside King Studio
2 persons
49 m² 
1 King-size bed and 1 Sofa bed
Shower
Heating
Signature King Suite
2 persons
51 m² 
1 King-size bed and 1 Sofa bed
Shower
Heating
Click button to see more rooms
Show all rooms
Show all roomsLess

Price and Room Availability Calendar

Check availability and prices for your dates now!

Facilities

The hotel offers amenities for your comfortable stay and unforgettable experiences

General

  • No smoking on site
  • Free Wi-Fi
  • Free parking
  • Off-site car park
  • Safe deposit box
  • 24-hour reception
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • Private beach
  • Lift
  • Vending machines
  • Fireplace
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Sports & Fitness

  • Fitness centre

Guest Parking

  • Cookware/ Kitchen utensils

Services

  • Free shuttle service
  • Valet parking
  • Housekeeping
  • Laundry
  • Shops/Commercial services
  • Welcome drink
  • Happy hour

Dining

  • Restaurant
  • Snack bar
  • Bar/ Lounge area

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Children's menu
  • Children's pool
  • Kids club

Spa & Leisure

  • Seasonal outdoor pool
  • Heated swimming pool
  • Beach access
  • Sun loungers
  • Entertainment
  • Sun terrace
  • Massage
  • Shallow end

Room features

  • Air conditioning
  • Heating
  • Terrace
  • Garden furniture
  • Tea and coffee facilities
  • Dining table
  • Ironing facilities

Bathroom

  • Free toiletries

Self-catering

  • Cookware/ Kitchen utensils

Media

  • Flat-screen TV
  • AM/FM alarm clock

Room decor

  • Carpeted floor
Show more

Dining Onsite

Icona Diamond Beach offers a delightful dining experience with two inviting venues, each beautifully complementing the coastal charm of the location. Guests can indulge in a variety of culinary offerings, from American classics to fresh seafood, perfect for family gatherings or cozy evenings by the shore.
Icona Diamond Beach Wildwood Crest Restaurant photo
Icona Diamond Beach Wildwood Crest Restaurant photo
Icona Diamond Beach Wildwood Crest Restaurant photo

Coastal Blue Oceanside Bar & Grill

American, Seafood, Local, Grill/BBQ
Ambiance
Family-friendly and modern, with ocean views
Key Offerings
Enjoy a diverse menu featuring breakfast favorites like Egg Whites & Quinoa and Buttermilk Pancakes, alongside lunch and dinner options including fresh seafood and grilled delights. Perfect for a cocktail hour right by the beach.
Reservation
Recommended
Open for breakfast, lunch, and dinner; cocktail hour available.

The Star Beach Bar

American, Pizza, Grill/BBQ
Ambiance
Casual, family-friendly beachside setting
Key Offerings
Treat yourself to light bites or hearty pizzas while soaking in the sun. With cocktail hour on the sand, it's an ideal spot for relaxing after a day at the beach.
Reservation
Not needed
Open for lunch, dinner, and cocktail hour.

Location

9701 Atlantic Avenue, Wildwood Crest, New Jersey, United States, 08260
Map view
9701 Atlantic Avenue, Wildwood Crest, New Jersey, United States, 08260
Nearby
Diamond Beach
350 m
Restaurants
The Coffee House at the Grand
10 m
9601 Atlantic Ave
Jamaica Me Hungry
200 m
9501 Atlantic Ave Atlantic & Jefferson
The Star Beach Bar
120 m
402 E. Rochester Ave Diamond Beach
Reges Cafe
350 m
9201 Atlantic Ave the one across is E Newark and the beach
The Club at Diamond Beach
850 m
600 East Raleigh Avenue
Carinis Pizza Restaurant
580 m
9854 Pacific Avenue
The Fish Factory
1.3 km
8606 New Jersey Ave
Explore Wildwood Crest
Explore the Area
Top Attractions
Activities
Dining
Entertainment
Diamond Beach
Diamond Beach
5 minutes' walk
Beautiful beach known for its pristine waters and peaceful atmosphere, perfect for sunbathing and relaxing.
Two Mile Beach
Two Mile Beach
15 minutes' walk
Nature reserve featuring serene views, ideal for birdwatching and enjoying scenic walks along pristine coastline.
Wildwoods Convention Center
Wildwoods Convention Center
7-minute drive
Events venue hosting a variety of activities, including concerts and trade shows, suitable for all ages.
Morey's Piers
Morey's Piers
7-minute drive
Amusement park with thrilling rides, water parks, and family-friendly attractions along the boardwalk.
Kayaking at Sunset Lake
20 minutes' walk
Enjoy kayaking in calm waters with rental services available. Great for all skill levels, year-round.
Biking the Wildwood Boardwalk
10-minute drive
Rent bikes to ride along the famous boardwalk. Experience local shops and scenic views along the way.
Yoga on the Beach
5 minutes' walk
Morning beach yoga sessions provide a tranquil atmosphere and a chance to rejuvenate while enjoying ocean vistas.
Thrill Rides at Morey's Piers
7-minute drive
Experience rides with adrenaline-pumping thrills at this family-friendly amusement park located on the beach.
The Coffee House at the Grand
The Coffee House at the Grand
1 minute' walk
Cozy café offering gourmet coffee, pastries, and breakfast favorites in a relaxed setting.
Jamaica Me Hungry
Jamaica Me Hungry
3 minutes' walk
Casual eatery serving vibrant Caribbean dishes; try the jerk chicken or fish tacos for a flavorful experience.
Reges Cafe
Reges Cafe
5 minutes' walk
Charming spot with a blend of Italian and American cuisine. Ideal for families and known for its pizza.
The Club at Diamond Beach
The Club at Diamond Beach
11 minutes' walk
Upscale dining with ocean views, featuring fresh seafood and classic American dishes; reservations recommended.
The Cabanas Beach Bar
10-minute drive
Live music venue with a laid-back vibe, offering local acts and beachfront access; great for evening relaxation.
Morey's Piers Amusement Park
7-minute drive
A vibrant entertainment hub featuring live shows, rides, and an arcade; fun for all ages, day and night.
Wildwood Boardwalk
Wildwood Boardwalk
10-minute drive
Lively boardwalk featuring family-friendly attractions, arcade games, and live entertainment throughout the summer.
The Doo Wop Preservation League Museum
The Doo Wop Preservation League Museum
6-minute drive
Showcases the unique architecture and culture of the 1950s and 60s; interesting for history buffs and families.
Getting around
City Centre
Wildwood Crest28 min  ·  2.3 km
Airports
Atlantic City International (ACY)111 min  ·  73.7 km
Osvaldo Vieira International (oxb)163 min  ·  108.5 km

Reviews and Ratings

Feedback from previous guests about their experience.
Guest reviews
5.0/10
based on 5 reviews
5/5 based on 1843 reviews
9.2
9.2/10 based on 403 reviews
#1 of 6 hotels in Lower Township based on Tripadvisor
Isabella
United Kingdom, March  2025
9.2/10

Our family had a wonderful weekend at Icona. The rooms were spacious and impeccably clean, and the staff went above and beyond to ensure we had everything we needed. We loved the vibrant atmosphere at the pool and beach, though there was a bit of a downside regarding management behavior towards staff. Overall, it was a lovely trip and we're excited to return, especially for the delicious food at Coastal Blue.

Rooms
9.0
The rooms were spacious, clean, and very comfortable-definitely a highlight of our stay.
Service
9.0
Service was exceptional, with staff members like Elena making our time at the pool pleasurable and attentive.
Location
10.0
The hotel's location was great for accessing the beach, and it was perfect for our family vacation, allowing us to visit nearby attractions easily.
Dining
10.0
Dining at Coastal Blue was fantastic; the food was delicious and the service heartfelt, especially from Elena.
Facilities
8.0
The pool area was clean and well-kept, and we enjoyed the relaxing environment it provided for families.
Elijah
United Kingdom, January  2025
9.8/10

Our stay at Icona Diamond Beach was nothing short of wonderful. The service we received was top-notch, making our vacation feel extra special. The beach bar and pool area were perfect for relaxation, although I did find breakfast options could have been a bit more varied. Nonetheless, the overall value was impressive, especially with the fantastic dining experience at Coastal Blue.

Rooms
10.0
The room we stayed in was spacious, modern, and immaculate, with a lovely view of the beach.
Service
10.0
The staff went above and beyond to ensure we had everything we needed, making the experience memorable.
Location
10.0
Situated beautifully between Wildwood and Cape May, the hotel's location is ideal for exploring local attractions.
Dining
10.0
Dining at Coastal Blue was a highlight, with exceptional food that exceeded our expectations.
Facilities
9.0
The pool area was clean and relaxing, and the beach bar created a lively atmosphere, perfect for families.
George
United Kingdom, December  2024
8.2/10

I had a wonderful time at Icona Diamond Beach! The beach bar was a fun spot to unwind, with great drinks and live music. The staff went above and beyond to ensure we had everything we needed, but I did experience some construction noise during my stay. Overall, the hotel felt clean and modern, making it a lovely getaway.

Rooms
9.0
The rooms were beautifully decorated, comfortable, and spotlessly clean. I especially enjoyed the cozy atmosphere and the nice view from our room.
Service
7.0
The service was commendable, with staff members like Elena at the pool going out of her way to ensure our needs were met. However, I noticed some tension with the management towards the staff, which was a little concerning.
Location
8.0
Icona is conveniently located near Wildwood and Cape May, making it easy to explore the surrounding areas. The beach area was well-kept and perfect for families.
Dining
8.0
The food at the Coastal Blue restaurant was delightful, especially during our multiple visits for dinner. While I did experience a hiccup with picking up a meal, the overall dining experience was very satisfying.
Facilities
9.0
The resort's facilities, including the pool and beach area, were well-maintained, providing a great environment for relaxation and fun.
Connor
United Kingdom, November  2024
8.2/10

We had a lovely time at this hotel, enjoying the beach view from our room and the well-kept grounds. The room was spacious and equipped with comfortable beds. However, the dining experience was subpar, primarily the breakfast, which lacked variety and freshness. Overall, it was a solid stay, but improvements in food quality would make it much better.

Rooms
9.0
The rooms were spacious and well laid out, making them ideal for our family of five. Everything was spotless, and the amenities provided added to our comfort.
Service
9.0
Service was friendly, and the staff really went above and beyond to ensure we were comfortable. They were attentive to our needs throughout our stay.
Location
10.0
The location was excellent, providing easy access to the beach, and it was quite peaceful away from the hustle and bustle of nearby attractions.
Dining
5.0
The dining experience left something to be desired. Breakfast was primarily a buffet, and the food felt lackluster and not very fresh.
Facilities
8.0
The facilities were impressive, with beautiful landscaped grounds. The pool area was clean and relaxing, making it a great spot for our family.
Camila
United Kingdom, September  2024
9.2/10

I had an amazing long weekend at ICONA, where I attended a wedding. The hotel is stunning, right on the beach, and the rooms were incredibly spacious and comfortable. The staff went above and beyond to make us feel welcome, but I did have a not-so-great experience with one bartender. Overall, it's a fantastic place for both relaxation and fun, with beautiful grounds and great amenities. Just be prepared for a bit of a walk to the ocean!

Rooms
10.0
The rooms were spacious and well-equipped with a kitchenette and comfortable beds. Our room had a lovely beachfront view, making our stay even more enjoyable.
Service
8.0
The service was fabulous, with staff always attentive and eager to assist. However, one encounter at the beach bar was a disappointment due to a rude bartender.
Location
10.0
The hotel is perfectly located on the beach, with easy access to local restaurants and attractions like the Wildwood Boardwalk just a short Uber ride away.
Dining
9.0
Dining options were delightful, especially the happy hours and meals at the attached restaurant, which offered a nice variety and quality food.
Facilities
9.0
The facilities were excellent, particularly the pool area and beach bar, designed for relaxation and fun with family-friendly amenities.
Attentive service
Rude bartender
Want to see exclusive early booking offers?
Access special rates now and plan your next wellness retreat!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 10 am
Guest Parking
Private parking is possible on site for free.
Internet
is available in public areas for free.
Pets
Pets are not allowed.
Number of floors:
5
Number of rooms:
77
Former name
Pier 6600 Motor Inn
FAQs
About Icona Diamond Beach
What is the check-in and check-out time at Icona Diamond Beach?
Check-in is at 15:00 and check-out is by 10:00.
Is parking available at Icona Diamond Beach?
Private parking is available on-site for free without the need for a reservation.
What are the dining options at Icona Diamond Beach?
The hotel features an on-site restaurant, Coastal Blue, specializing in seafood, as well as a bar serving signature drinks and live music.
What amenities are available in the rooms at Icona Diamond Beach?
Rooms include air conditioning, a flat-screen TV, a kitchenette, and some feature a balcony with ocean views.
Does Icona Diamond Beach have any recreational facilities?
The hotel offers a seasonal outdoor pool, kids' pool, fitness centre, and direct beach access.
Is Wi-Fi available at Icona Diamond Beach?
Free Wi-Fi is available throughout the hotel.
What services does Icona Diamond Beach provide for families?
The hotel features a kids' club and children's menu to cater to family needs.
What languages are spoken by the staff at Icona Diamond Beach?
The staff at the hotel primarily speak English.
Does Icona Diamond Beach offer any entertainment or activities?
The hotel offers live entertainment, evening events, and activities for children.

Next best alternative

Consider them for your next trip.
Check-in
07Dec2025Select date
Check-out
08Dec2025Select date
Rooms and Guests2 Guests, 1 Room
Need more options?
Check Top hotels near Icona Diamond Beach
Mahalo Diamond Beach Resort Wildwood Crest Amenities photo
Mobile-only price

Mahalo Diamond Beach Resort Wildwood Crest

8.9
Great440 reviews
145m from property
USD 167USD 150
per night
Reges Oceanfront Resort Wildwood Crest Exterior photo
Mobile-only price

Reges Oceanfront Resort Wildwood Crest

8.6
Great37 reviews
290m from property
USD 165USD 148
per night
Beau Rivage Beach Resort Wildwood Crest Exterior photo
Mobile-only price

Beau Rivage Beach Resort Wildwood Crest

8.6
Great187 reviews
336m from property
USD 125USD 112
per night